Joe Pantoliano Appears on Italian Restaurant Billboard
A street-level advertisement for Joseph Ristorante in Rome, Italy, features an image of actor Joe Pantoliano. The billboard, located near the Cornelia metro station, promotes the establishment as having "the best steak in town" and includes a graphic of a fork holding a piece of seared meat. The actor's likeness is prominently displayed alongside the restaurant's name and address on Via Accursio. The use of the actor's image in this context has drawn attention due to his notable filmography, specifically his role in the 1999 science fiction film The Matrix, where his character famously discusses the nature of eating steak within a simulated reality.
I'll have the cream of wheat.
Is that in Rome?
This is a super important actor, and I hear he's rich
Well at least the Matrix is telling your brain that it is!
Tastes like chicken.
In the Matrix, he wanted to be an artist. So he became a model for ads.
Fucking Ralphie high as fuck, doing steak ads and shit. Should be advertising Artie's restaurant.
It was never real steak to begin with. The actor was a strict vegetarian and the prop team had to make a meat substitute from shiitake mushrooms for that scene.
That is absolute bullshit marketing. That piece of meat didn't exist in the movie.
Ignorance is bliss