The Legend of WinRAR's Never-Ending Trial

The Legend of WinRAR's Never-Ending Trial - Memes on Aviaclip

This meme highlights the unique business model of WinRAR, the file compression software created by Eugene Roshal in 1995. While the software technically operates on a 40-day trial basis, it famously lacks strict digital rights management or hard lockouts. Instead, it relies on a simple reminder popup that appears after the trial period expires. This approach has allowed millions of individual users to continue using the software indefinitely for decades, turning a standard trial period into a de facto permanent free version for personal use, while maintaining a presence on computers worldwide.

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carlos_moralesNewcomerSep 20, 2026

i think is just part of the strategy. He created and software and defined a price. a trial for users not reinforcing the payment generated the network effect where companies had no choice but to buy it.

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aoitanaka58NewcomerSep 20, 2026

Used it for over 20 years and purchased the license when 9gag was promoting it a few years ago. 7zip could be better but it's what I'm used to using. Started using it for binary files from the newsgroups. Do people here remember how easy getting movies and TV shows off of NNTP us

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duc.leNewcomerSep 20, 2026

7z is better

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sota_takahashiNewcomerSep 20, 2026

Confession bear: I used crack on winrar because I'm annoyed by the reminder. Can't keep closing it 20+ times a day. Also, 7zip is completely free with no popup. It's not like winrar is the only good option out there.

youssef_amraniNewcomerSep 20, 2026

7zip doesn't even ask for money, just sayin'.

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ivan_ivanovNewcomerSep 20, 2026

Be a lot of other guys. Donate your free time to make something great and make it free to use or sell commercially. Nobody knows or cares about that one DLL sitting inside some folder, and nobody knows who you are.

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bilalahmed50NewcomerSep 20, 2026

I've been using 7Zip for free for well over a decade. Never needed a license.

diego.fernndezNewcomerSep 20, 2026

No, it is not accidentally

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tunde_adeyemiNewcomerSep 20, 2026

Businesses are obligated to pay for services and software. Due to free not having support centers. Winrar makes all of its money on businesses that use it

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dewi.lestariNewcomerSep 20, 2026

dudes net worth is estimated between $100M & $250M; I'd say he did pretty well for himself (as someone else mentioned here, companies still pay for licensing in order to be compliant with the law)